Today, most business owners like the idea of introducing work uniforms. Here are a couple of reasons why.
Why You Should Introduce Uniforms
When somebody mentions uniforms, we often think of doctors, nurses, or waiters. However, there are many other industries that would benefit from introducing uniforms into their business.
According to a report that was published in 2010 by Frost and Sullivan, some companies in the UK spend more than half a billion euros on buying uniforms for their employees.
In Western Europe, some countries spend up to 3.2 billion euros on uniforms. And this seems to be growing by an estimated 3.3% every year.
Is DIY Still A Thing?
Many business owners wonder whether a DIY work clothes policy is a good idea or not. It’s true that work uniforms are beneficial for companies that rely on teamwork and public service. However, when the focus is on an individual, then choosing a DIY option might be better – although there should still be a dress code in place.
For instance, if you work as a magazine publisher, you probably won’t ask your journalist to wear a uniform when interviewing and doing their research. Just like somebody who works for a law firm wears a suit without their firm’s logo on it.
If you work in a highly competitive industry, it is essential to project a professional image to your target audience. The right kind of uniform will help build your customers confidence and trust in your brand.
The Importance Of A Clean Uniform
Naturally, customers have high standards when it comes to your service. Research has shown that a novice wearing a work uniform is more trusted than a professional wearing casual work clothes.
For instance, if somebody needs to call an electrician to fix their plasma TV, they are more likely to call the company whose employees wear neat uniforms than a company whose staff wear jeans and a t-shirt.
As we know, first impressions count, so you should present yourself in a way that will make your first impression positive and long lasting.
Research shows that work uniforms add to the feeling of professionalism, and shows how much it cares about its public image. Moreover, branded uniforms create a “front-of-mind consciousness” in consumers, which makes them trust the company more.
A Bit More Info
There are other benefits of work uniforms. For example, studies have shown that they can improve workers concentration, making them more productive, creative, resourceful and motivated to do well at work.
Research published in the Journal of Experimental Social Psychology has also shown that employees work clothes can influence work performance, even to the extent that their behaviour and attitude can change.
According to this research, staff wearing a lab coat may pay more attention to detail, which is extremely important in certain fields of work.
However, the research also revealed that uniforms should match the job.
So, it’s just as important for a worker to feel comfortable in their work clothes as it is for companies to include their logo in the design.
Can Alsco Help?
Research proves that professionally designed and laundered uniforms can help employees with their self-image, as well as boost their performance in the workplace.
Alsco offers a wide range of well-designed and comfortable food and beverage, food processing, industrial and pharmaceutical workwear made to last.
Contact us now for a free quote.